Case Study

Bella Vista Company

Brand identity, collateral and advertising for a custom residential build and remodel company in East Dallas, Texas
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Bella Vista’s annual holiday card acted as the perfect medium to promote the completion of their brand new design center, and the result was quite a treat. We commissioned a local pastry chef to create a replica of the their office made completely out of gingerbread and candy, which we then photographed and used as the hero image for the holiday card, as well as a holiday print advertisement.

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Bella Vista Company

A logo remodel.

When Bella Vista came to us for a refresh, their brand was dated, yet they didn’t want to lose the equity of their logo, which was well known in their community. Our solution was a clean, modern take on their logo, with elements that extended seamlessly to every touchpoint of their brand. Within the new symbol itself, a forward-moving arrow conceptually supports their tagline, “A better way to a better home” and acts as a design element throughout their advertising and collateral to tie the brand together.

From presentation materials to websites, uniforms to signage, every piece of the brand was given a makeover. We extended their new look into an advertising campaign with sleek design and clever headlines that helped to distinguish them from their competitors in neighborhood publications.