Bella Vista Company
A logo remodel.
When Bella Vista came to us for a refresh, their brand was dated, yet they didn’t want to lose the equity of their logo, which was well known in their community. Our solution was a clean, modern take on their logo, with elements that extended seamlessly to every touchpoint of their brand. Within the new symbol itself, a forward-moving arrow conceptually supports their tagline, “A better way to a better home” and acts as a design element throughout their advertising and collateral to tie the brand together.
From presentation materials to websites, uniforms to signage, every piece of the brand was given a makeover. We extended their new look into an advertising campaign with sleek design and clever headlines that helped to distinguish them from their competitors in neighborhood publications.