Case Study

Boot Campaign

Brand identity for a military nonprofit based in Dallas, Texas
Boot Campaign

Lace up, America.

Boot Campaign’s mission is simple – “To awaken the inner patriot inside all Americans.” And as their name suggests, they do it using combat boots to raise awareness and funds to provide life-improving programs for veterans and military families nationwide and bridge the divide between military and civilian life. However, their previous identity leaned heavily into commonly used military themes that felt unapproachable to non-military supporters and didn’t serve to differentiate them from similar nonprofits.

So, we started from scratch and designed a clean, bold and patriotic mark that’s flexible enough to work alongside a pair of their iconic combat boots, but strong enough to take the lead on shirts and hats, trucks, social media initiatives and corporate partnerships.

*Featured in the 2020 Communication Arts Design Annual

 

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