We gave Boot Campaign a clean, bold brand identity to bring a striking presence to their efforts to promote patriotism. From their iconic boots to unique t-shirts, social media initiatives to marketing collateral, the brand was reimagined.
In addition to working to encourage support for our veterans, Boot Campaign also partners with some of the world’s leading medical institutions and invests heavily in treatment programs for injured veterans. To illustrate the two sides of this important work, we designed a two-sided brochure to educate potential supporters and donors.
In honor of Boot Campaign’s 10-year anniversary, we created a celebratory logo to be used on various event collateral pieces and a pair of custom combat boots that we collaborated with Altama to design.
In response to the COVID-19 pandemic, we designed this limited edition ‘No Place Like Home’ T-shirt, featuring all 50 states meticulously arranged into the shape of a house.
The ‘No Place Like Home’ T-shirt was featured in the 2020 Communications Arts Design Annual.
Boot Campaign’s mission is simple – “To awaken the inner patriot inside all Americans.” And as their name suggests, they do it using combat boots to raise awareness and funds to provide life-improving programs for veterans and military families nationwide and bridge the divide between military and civilian life. However, their previous identity leaned heavily into commonly used military themes that felt unapproachable to non-military supporters and didn’t serve to differentiate them from similar nonprofits.
So, we started from scratch and designed a clean, bold and patriotic mark that’s flexible enough to work alongside a pair of their iconic combat boots, but strong enough to take the lead on shirts and hats, trucks, social media initiatives and corporate partnerships.
*Featured in the 2020 Communication Arts Design Annual