Trajus Surfaces
Case Study
Boot Campaign
Brand identity for a military nonprofit based in Dallas, Texas
We gave Boot Campaign a clean, bold brand identity to bring a striking presence to their efforts to promote patriotism. From their iconic boots to unique t-shirts, social media initiatives to marketing collateral, the brand was reimagined.
In addition to working to encourage support for our veterans, Boot Campaign also partners with some of the world’s leading medical institutions and invests heavily in treatment programs for injured veterans. To illustrate the two sides of this important work, we designed a two-sided brochure to educate potential supporters and donors.
In honor of Boot Campaign’s 10-year anniversary, we created a celebratory logo to be used on various event collateral pieces and a pair of custom combat boots that we collaborated with Altama to design.
In response to the COVID-19 pandemic, we designed this limited edition ‘No Place Like Home’ T-shirt, featuring all 50 states meticulously arranged into the shape of a house.
The ‘No Place Like Home’ T-shirt was featured in the 2020 Communications Arts Design Annual.
