Case Study

Curby’s Express Market

Brand identity and environmental design for a new breed of convenience store.
Curby’s Express Market

A new breed of convenience.

In developing the brand for Curby’s Express Market, we were asked to help name and create a convenience store identity with a friendly, approachable personality. The playful brand was then communicated across all touchpoints, including packaging, apparel, menus and store murals, even down to the paint colors and finishes, resulting in a fun and refreshing c-store.

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