Case Study

Freddy’s Frozen Custard & Steakburgers

Branding, packaging and environmental design for a national burger chain
Freddy’s Frozen Custard & Steakburgers

The taste that brings you back.

Visit Freddy’s Frozen Custard & Steakburgers and you’ll experience tasty steakburgers, Chicago-style hotdogs, shoestring fries and their famous frozen custard. When we met them, however, they were simply known as “Freddy’s Frozen Custard,” with branding that did little to reflect their full menu and All-American roots.

After defining the heart of the Freddy’s experience – cooked-to-order food, friendly service and traditional family values – we rebranded them from the ground up. Logos, signage, packaging, uniforms and in-store design. Print, radio, outdoor and television. Everything changed – including their name. Since then, Freddy’s has reaped consistent year-over-year same-store sales growth while becoming one of America’s fastest-growing private companies. And while we’d like to think it’s all about their new look, those steakburgers are pretty tasty.

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