Case Study

George W. Bush Presidential Center’s Capital Campaign

Capital campaign materials for the George W. Bush Presidential Center
George W. Bush Presidential Center’s Capital Campaign

A charge to keep.

The George W. Bush Presidential Center is home to the Presidential Library and the Bush Institute, a nonpartisan policy organization focused on developing leaders, advancing policy and taking action to solve today’s most pressing challenges.

This capital campaign – “A Charge to Keep” – leverages a theme ever present throughout President Bush’s political career and transforms it into a call to action to help raise $300 million dollars to permanently endow the Center.

We helped execute the theme by first crafting a portfolio of materials meant for donors, supporters and potential investors. A custom folder was designed and built to house an anthem-like brochure, a reproduction of one of President Bush’s paintings and a series of one-sheets that could be tailored to different audiences. From there, we helped develop a set of presentation cards and slides that were designed to aid the Bush Center’s team in articulating not only the theme, but the goals and needs of the Institute.

Job Title

Job Description
Call to Action