Fossil Rim Development Kit
Featured in the campaign materials is a reproduction of “My Charge to Keep” (oil on canvas) by President George W. Bush. Paired with a personal message from the former President, this addition to the campaign serves as an inspirational introduction to the larger theme and helps kick off the campaign messaging.
The George W. Bush Presidential Center is home to the Presidential Library and the Bush Institute, a nonpartisan policy organization focused on developing leaders, advancing policy and taking action to solve today’s most pressing challenges.
This capital campaign – “A Charge to Keep” – leverages a theme ever present throughout President Bush’s political career and transforms it into a call to action to help raise $300 million dollars to permanently endow the Center.
We helped execute the theme by first crafting a portfolio of materials meant for donors, supporters and potential investors. A custom folder was designed and built to house an anthem-like brochure, a reproduction of one of President Bush’s paintings and a series of one-sheets that could be tailored to different audiences. From there, we helped develop a set of presentation cards and slides that were designed to aid the Bush Center’s team in articulating not only the theme, but the goals and needs of the Institute.