Case Study

George W. Bush Presidential Center’s Capital Campaign

Capital campaign materials for the George W. Bush Presidential Center
George W. Bush Presidential Center’s Capital Campaign

A charge to keep.

The George W. Bush Presidential Center is home to the Presidential Library and the Bush Institute, a nonpartisan policy organization focused on developing leaders, advancing policy and taking action to solve today’s most pressing challenges.

This capital campaign – “A Charge to Keep” – leverages a theme ever present throughout President Bush’s political career and transforms it into a call to action to help raise $300 million dollars to permanently endow the Center.

We helped execute the theme by first crafting a portfolio of materials meant for donors, supporters and potential investors. A custom folder was designed and built to house an anthem-like brochure, a reproduction of one of President Bush’s paintings and a series of one-sheets that could be tailored to different audiences. From there, we helped develop a set of presentation cards and slides that were designed to aid the Bush Center’s team in articulating not only the theme, but the goals and needs of the Institute.