As the Dallas branch of the famed furniture house planned to pitch for one of the largest corporate deals they’d ever bid, they needed to be sure their proposal would make an unforgettable first impression. We worked with Knoll to create a set of completely custom presentation boxes that revealed their presentation in style, as well as a brochure that told the story of the brand’s decades of industry-leading design.
The angled leaves of the presentation box, elegantly held closed with magnets, were cut at the same angle as the iconic Helvetica “K” of the logo. The red lining cloth, which peeks through the slash on the outside, is a perfect match to their brand red. The brand book, designed to fit perfectly on top of their presentation documents, continues this attention to angle, color and Swiss design while leveraging photos from the firm’s 80-plus-year history.