Case Study

Massoud Brand Update

Strategy, rebranding and website design for a custom furniture maker.
Massoud Brand Update

The confidence to be unconventional.

Since 1963, Massoud has crafted custom furniture that is both beautifully designed and highly functional. They needed a brand identity that matched these core tenants – a brand that represented them as the innovative craftsmen that they are.

A simplified logotype honored their heritage while communicating that they were contemporary, drawing inspiration from Massoud‘s unique combination of old-school hand craftsmanship and new-school approach to design and innovation.

From there, we used the new identity to create a new brand brochure and product catalog to help Massoud quickly make an impactful first impression when talking to designers and other potential buyers.

And finally, we completely redesigned and rebuilt their website – giving them a fresh new look and functionality that has made the browsing and designing experience much more user-friendly for customers.

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