Case Study

Stellar Bank

TV, print, social and digital advertising for a newly merged business bank.
Stellar Bank

Helping neighbors thrive.

In 2023, two regional community banks in Houston merged to form a new bank – Stellar Bank. Their challenge to us was to determine a bold way to share the new brand’s story and name with the community and endear themselves to potential customers. 

Stellar Bank recognized the need to stand out in a sea of sameness, and wanted to take a more unique approach to marketing within the business banking space. Our solution was to create a brand ambassador that reflects the bank’s spirit and deep community ties. With the bank’s core symbol – the Stellar beacon – perched unmistakably on its head, the owl represents the bank’s commitment to being an approachable, trusted advisor and loyal partner.

We introduced this campaign across various media, including TV spots, print ads, digital campaigns and in-branch signage. Each piece highlights the bank’s dedication to its customers while reinforcing its role as a reliable, community-focused and wise financial partner.

Whether it’s an armadillo flying a drone, or a new business securing a loan – Stellar Bank is here to help their neighbors thrive.

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