Case Study

Fossil Rim 35th Anniversary

Identity and social campaign celebrating 35 years of animal conservation
Fossil Rim • Fossil Rim 35th Anniversary

35 years of conservation.

To celebrate Fossil Rim Wildlife Center’s 35th anniversary, we extended their iconic logo into a 35th anniversary badge to be made into pins and other swag. In addition, we created a series of animated GIFs for social media that use fun and interesting animal facts to announce the anniversary, in a campaign that encouraged supporters to donate “$35 for 35 years.”

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