Fossil Rim Development Kit

Fossil Rim Wildlife Center, located just outside of Glen Rose, Texas, is widely known to the public for its one-of-a-kind drive-through tours, featuring over 1,000 animals living in natural environments. It’s less well known that the center is one of the nation’s leading conservation institutions for endangered species, participating in species breeding and reintroduction programs, groundbreaking research and training of wildlife professionals. We worked with Fossil Rim to create a comprehensive development package that tells the story of the incredible work they do saving some of the world’s most endangered species.

The theme we developed, “On Our Watch,” is optimistic yet urgent. The package includes a custom pocket folder, anthemic narrative booklet and a collection of flyers detailing their various initiatives and programs to make for a modular package customizable to the concerns of different audiences. An arresting neon orange accents a rich, earthy color palette, reinforcing the need for mankind’s intervention in ensuring that these species and their habitats survive, and flourish, in the decades to come.