Case Study

Texas Rangers Clubhouse

Environmental design for the clubhouse of MLB’s Texas Rangers
Texas Rangers Clubhouse
Texas Rangers • Texas Rangers Clubhouse

Designed to motivate.

While the work we created for the fan experience at Globe Life Field focused on the franchise’s history and monumental moments from the past, our branding for the Rangers’ clubhouse was very much focused on the future. From initial meetings with Ranger’s leadership, including their general manager and manager, we gained key insights into what best motivates players. We also aligned on motivational statements and identified Ranger greats who demonstrated leadership and greatness on and off the field.

From the weight room to the film room, the dressing room to the dugout, we helped connect the different spaces of the clubhouse visually, while finding places to include messaging that would help inspire players in ways that were fresh and ownable to the Texas Rangers organization.

Job Title

Job Description
Call to Action