Case Study

To Be Like Me

Branding, website and collateral for a growing nonprofit
To Be Like Me
To Be Like Me
To Be Like Me

To Be Like Me is a unique field trip destination for schools in North Texas providing disability awareness education to students and teachers. Through meaningful interactions with their LEADers (Leaders in Education & Advocacy for Disabilities), the program creates a learning opportunity that fosters empathy and compassion and equips communities to be more inclusive.

To Be Like Me

To Be Like Me covers over ten kinds of unique disabilities. To help children better recall specifics about each disability, we created a memorable icon set using simple monoweight graphics in their branded color palette.

Every student that participates in a To Be Like Me program receives a custom bookmark. On one side, a chart of American Sign Language, and on the other, the alphabet that Louis Braille invented.

To Be Like Me
To Be Like Me
To Be Like Me
TBLM • To Be Like Me

Breaking down barriers and fostering compassion.

To Be Like Me is a nonprofit disability awareness program geared towards students and teachers that provides in-person and online interactions led by people living with disabilities. Through meaningful interactions with their LEADers, To Be Like Me creates a learning opportunity that fosters empathy and compassion and equips communities to be more inclusive.

Starting with their brand positioning and identity design, O&H helped To Be Like Me develop a brand that was simple yet visually impactful. Utilizing an ownable color palette and typography that was both sophisticated and kid-friendly, the identity is quickly recognizable, while personality-driven portrait photography and branded apparel helped elevate the role of their LEADers.

While the program is built on interactions and is best experienced in-person, a robust website helps prospective schools learn about the program and even offers free activities and content for schools in all 50 states and across 5 continents. To Be Like Me is well on its way to achieving its global mission of education and advocacy, where disabilities and differences are understood, accepted, and valued by all.

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Call to Action