From television to print, and outdoor to digital, the star of the Wyffels Hybrids advertising campaign is their admittedly simple and plain white seed corn bag.
If you’ve ever seen an agricultural trade publication, you’ll notice one thing very quickly. Just about every ad looks the same. A farmer looking over the horizon at sunrise or sunset. A grandfather walking rows and holding a grandson’s hand. Remove the company logos from the ads, and it’s impossible to tell them apart. So, one year we decided to spoof the competition with stock photography of wistful farmers standing in idyllic fields of corn, and cautioning customers not to fall for picture-perfect advertising.
To reach a dispersed audience in the rural Corn Belt, sometimes you have to get creative with your media. With billboards few and far between, a wrapped grain bin or a semi can work nicely.