Wyffels Hybrids Advertising
To help farmers who have never planted Wyffels Hybrids understand the company’s values and perspective on the seed corn business, we designed this small brochure to be sent out as part of their new customer kits. Two pennies were glued to the cover to highlight the “Two Cents” concept, while inside, Wyffels gives their honest, refreshing opinion on the industry at large and how they can help their customers succeed.
From foil-stamped event invitations to a new customer kit designed to mimic a pallet of seed corn, every piece of Wyffels collateral is an opportunity to connect with farmers in authentic and delightful ways.
Without the million dollar advertising budgets of their larger competitors, independent seed corn producer Wyffels Hybrids leverages every opportunity to connect with their customers in real and authentic ways.
From business cards that proclaim their manifesto to new customer boxes that look like pallets of seed corn, every touchpoint is an opportunity to surprise and delight. As with their seed corn, Wyffels knows that if they focus on the quality of everything they put in front of farmers, the payoff will be a customer loyalty unmatched in the industry.
Independent and family-owned since its founding in Atkinson, Illinois in 1946, Wyffels Hybrids is the fastest-growing seed corn brand in the Central Corn Belt. By focusing on the one thing they do best and by continuing to put farmers ahead of shareholders, this outspoken challenger brand has bucked the odds and continued to prosper in an industry full of large, multinational brands.