Case Study

Wyffels Hybrids Independents Day

Advertising and environmental design for the Farm Progress Show, the nation’s largest outdoor farm event
Wyffels Hybrids • Wyffels Hybrids Independents Day

Fiercely independent. And proud of it.

Wyffels Hybrids is the leading independently owned seed corn company in an industry dominated by multinational conglomerates. In a year where mergers between the biggest players in the industry dominated headlines, we wanted to take the opportunity to remind farmers that by remaining staunchly independent, Wyffels is able to focus on developing the very best seed corn to improve the bottom line of farmers – not shareholders.

Through online videos, print and outdoor, we invited like-minded farmers to join Wyffels at the Farm Progress Show in Decatur, Illinois, to celebrate their own personal Independents Day. With interactive exhibits and refreshing messaging, Wyffels Hybrids’ presence at the show stood out to independent farmers all over the Corn Belt, and also to the judges, who awarded Wyffels a Best of Farm Progress Show award.

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