Wyffels Hybrids Advertising
Wyffels Hybrids is the leading independently owned seed corn company in an industry dominated by multinational conglomerates. In a year where mergers between the biggest players in the industry dominated headlines, we wanted to take the opportunity to remind farmers that by remaining staunchly independent, Wyffels is able to focus on developing the very best seed corn to improve the bottom line of farmers – not shareholders.
Through online videos, print and outdoor, we invited like-minded farmers to join Wyffels at the Farm Progress Show in Decatur, Illinois, to celebrate their own personal Independents Day. With interactive exhibits and refreshing messaging, Wyffels Hybrids’ presence at the show stood out to independent farmers all over the Corn Belt, and also to the judges, who awarded Wyffels a Best of Farm Progress Show award.
Independent and family-owned since its founding in Atkinson, Illinois in 1946, Wyffels Hybrids is the fastest-growing seed corn brand in the Central Corn Belt. By focusing on the one thing they do best and by continuing to put farmers ahead of shareholders, this outspoken challenger brand has bucked the odds and continued to prosper in an industry full of large, multinational brands.