Case Study

Wyffels Hybrids “Brutally Honest” Sales Meeting

Event branding for the annual sales and marketing meeting for Wyffels Hybrids
Wyffels Hybrids “Brutally Honest” Sales Meeting
Wyffels Hybrids “Brutally Honest” Sales Meeting
Wyffels Hybrids • Wyffels Hybrids “Brutally Honest” Sales Meeting

We’re just being (brutally) honest.

Company sales meetings may be an inescapable part of corporate life, but that doesn’t mean they have to be boring. We took the opportunity to play up that fact with The Brutally Honest 2016 National Sales & Marketing Meeting for Wyffels Hybrids, which is their company’s annual “State of the Union” and kickoff to the new sales season.

Riffing on the tropes of conferences and corporate mundanity, we used this meeting as yet another opportunity to extend the brand voice and presence internally and let employees have some fun with what could otherwise be a pretty uninspiring couple of days in a hotel conference room.

*2017 National Gold Medal Winner—American Advertising Awards

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