The “Brutally Honest” campaign was selected as a Gold Medal Winner at the 2017 National American Advertising Awards.
Company sales meetings may be an inescapable part of corporate life, but that doesn’t mean they have to be boring. We took the opportunity to play up that fact with The Brutally Honest 2016 National Sales & Marketing Meeting for Wyffels Hybrids, which is their company’s annual “State of the Union” and kickoff to the new sales season.
Riffing on the tropes of conferences and corporate mundanity, we used this meeting as yet another opportunity to extend the brand voice and presence internally and let employees have some fun with what could otherwise be a pretty uninspiring couple of days in a hotel conference room.
*2017 National Gold Medal Winner—American Advertising Awards
Independent and family-owned since its founding in Atkinson, Illinois in 1946, Wyffels Hybrids is the fastest-growing seed corn brand in the Central Corn Belt. By focusing on the one thing they do best and by continuing to put farmers ahead of shareholders, this outspoken challenger brand has bucked the odds and continued to prosper in an industry full of large, multinational brands.