Case Study


Brand identity for a state-of-the-art baseball training facility in Lubbock, Texas

Knock Knock

From naming to logo design to environmental branding, we helped bring a new baseball and softball training concept to life in Lubbock, Texas.  A simple but catchy word play on the familiar city, “Knocksville” is the place to go when a player wants to learn how to knock a ball out of the park. The brand leverages classic elements from the baseball world, and imbues it with a modern twist and swagger that appeals to their youthful target.

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